LANDACE Drives Brand Revolution at Leyeah Music Festival with Custom 212 Vehicle Showcase
LANDACE Auto Technology Co., Ltd., China’s integrated solution provider for professional 212 vehicle customization, galvanized the 2025 Leyeah Music Festival as a key sponsor. The company’s domestic sales team engaged thousands of attendees, unveiling its end-to-end design, R&D, manufacturing, and sales services for 212 off-road modifications.
Where Off-Road Engineering Meets Music Culture
At the heart of the Leyeah Festival grounds in Huangdao, LANDACE’s immersive booth transformed into a hub for adventure enthusiasts. Highlighted vehicles featured:
Terrain-optimized suspension systems
Patented polyurethane solid tires (4×4/6×6 configurations)
Exclusive modular armor kits
demonstrating how LANDACE redefines the 212 platform for extreme performance.
"The Leyeah Festival embodies the spirit of freedom our 212 builds deliver," stated Sammy, CEO of LANDACE. "We’re not just upgrading vehicles—we’re engineering cultural icons for China’s wild-at-heart generation."
One-Stop 212 Customization: From Blueprint to Trail
LANDACE’s vertically integrated services cover every need:
Design & Prototyping: AI-assisted aerodynamic kits and load distribution analysis;
Precision Manufacturing: ISO-certified production of chassis reinforcements, drivetrains, and PU components;
Direct Customer Access: Transparent pricing with nationwide delivery and field support.
All upgrades undergo 200+ hours of simulated desert/mountain testing, ensuring reliability where standard vehicles fail.
Strategic Festival Impact
Sponsoring Leyeah amplified LANDACE’s reach among 18-35yo demographics, driving a 47% surge in real-time website traffic during the event. Visitors to www.landace.cn can now:
Use the 3D Custom Configurator to build their dream 212;
Download engineering white papers;
About LANDACE Auto Technology Co., Ltd.
Headquartered in Qingdao’s Huangdao District, LANDACE (est. 2023) pioneers integrated vehicle customization for military, expedition, and recreational users. Its "lab-to-trail" approach combines advanced materials science with real-world stress testing.
