Landace Celebrates 2026 with Gala New Year Conference, Showcasing Corporate Culture and Driving Ambitions
QINGDAO, China — Landace Automotive Technology Co., Ltd. (operating under Qingdao Donrex International Trading Co., Ltd.) successfully concluded its grand 2026 New Year Conference, themed "Joyful Off-Road Partnership, Synergy for Win-Win." Held on January 31, 2026, the event was more than a celebration; it was a powerful showcase of the company's growth, profound gratitude to its ecosystem, and a resolute commitment to its mission of pursuing employee happiness while delivering creative solutions for the global off-road community.
The conference brought together over 200 attendees, including Landace employees, key suppliers, strategic partners from the Sheng He Shu business philosophy study group, local government representatives, and members of the Qingdao Wilderness Extreme Off-Road Club. The evening seamlessly blended formal recognitions, heartfelt speeches, and vibrant employee performances, embodying the company's dynamic spirit.
A Year of Milestones and a Vision for the Future
The event opened by commemorating a significant achievement: surpassing CNY 100 million in annual sales in 2025. In his keynote address, Founder and General Manager Mr. Yin reflected on the year's challenges and triumphs, attributing success to collective perseverance. He reinforced the company's dual-focused mission: "While pursuing the material and spiritual happiness of all employees, to provide perfect and creative solutions for off-road vehicle modifications and become a guardian for exploring the world." This mission served as the golden thread throughout the evening's proceedings.
Honoring the Pillars of Success: Employees, Partners, and Family
A core segment of the conference was the extensive awards ceremony, recognizing outstanding contributions across 13 categories. Awards such as "Diligent Dedication Star," "Production Vanguard," "Innovation Star," and "Sales Excellence Award" highlighted the diverse talents driving Landace's success, from workshop floors to international sales.
Demonstrating a deep-rooted value of gratitude, Landace specially honored its "Parents' Filial Piety Award." This unique honor was presented to the parents of top-award-winning employees, acknowledging the foundational family support behind professional excellence. The company also expressed sincere thanks to its supplier partners, some with collaborations spanning 17 to 20 years, and to the off-road club members, celebrating the shared passion that fuels the brand.
Culture in Action: From Core Values to Center Stage
The conference vividly demonstrated Landace's culture beyond speeches. Employees from all departments transformed into performers, presenting self-written and produced shows. Skits like "Our Peach Blossom Spring" by the production team and "The Foreign Trade Person and His Clients" by veteran departments humorously depicted workplace dedication and the company's history. These performances, alongside energetic dances and a moving managerial poetry recital titled "Light on Land," revealed a cohesive, creative, and people-centric organization.
Looking Forward: Synergy and Shared Journeys
As the gala concluded with a celebratory banquet, interactive games, and lucky draws, the atmosphere was one of unity and shared optimism. The 2026 New Year Conference stood as a testament to Landace's journey from a trading company to an integrated manufacturer with its own brand, "Landace"
The event underscored that Landace's strength lies not just in its IATF 16949-certified manufacturing or its portfolio of over 100 patents for 4x4 accessories, but in its robust ecosystem of dedicated people, loyal partners, and a clear, purpose-driven vision aimed at empowering adventures worldwide.
About Landace Automotive Technology:
Landace, under the Donrex Group, is a leading manufacturer specializing in premium 4x4 and off-road vehicle accessories and equipment. With over two decades of industry experience, the company is committed to engineering, customization, and quality, serving a global network of distributors, retailers, and off-road enthusiasts. Its operations are certified to IATF 16949 and ISO 9001 standards, ensuring excellence from design to delivery.
